As part of the A2 Media Studies Coursework, I have been set the challenge of creating a promotional package for a new film. I have been contacted to produce a film trailer and complete two ancillary tasks of creating a film magazine front cover that features the film, as well as an advert for the film. I will use this blog to document the entire process of my research and planning as well as show evidence of my reflections and thoughts throughout.
In order to complete this task I will:
- Start by displaying basic ideas, brainstorms and mood boards on my blog.
- Discover who my target audience is by carrying out research such as questionnaires and focus groups.
- Become immersed in the world film trailers, film posters and magazine front covers. As well as study the codes and conventions of these media texts and the genre I wish to work with.
- Work out the narrative for the film/ film trailer.
- Work out the initial ideas for the poster and magazine front cover.
- Present a pitch to peers using a powerpoint presentation and then analyse the feedback.
- Research the historical background of the genre I have chosen.
- Analyse existing media texts.
- Research directors for inspiration for styles and techniques.
- Explore and analyse ideas for costume, hair and make-up/ location ideas/ use of camera and editing/ lighting.
- Carry out and record reconnaissance.
- Carry out and practise shots.
- Consider appropriate actors to perform in the trailer/ pose for the images to be used in the still media pieces.
- Produce shooting schedules and a storyboard for the film trailer.
- Produce mock-ups for the ancillary tasks.
- Carry out a post production questionnaire and focus group.
I feel motivated and inspired to complete my most successful piece of media work yet, and I am confident that I will do so. I intend to achieve professionalism and create a piece that I am both proud of and feel passionate about. I want to channel every aspect of my creativity, artistic ability, imagination and the skills I have developed at AS into this coursework. I also want to be able to learn from this experience and allow these existing qualities to blossom and to grow. I would love to develop and to improve my skills using Adobe Photoshop and become recognisable with other editing programmes such as Adobe Premier Pro. As well as progress in using my digital SLR and video camera. I aim to produce a promotional package that thrills, stuns and satisfies its target audience.
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